Joan MacDougal

Joan MacDougal is a transformational CEO and strategic business leader with over 20 years of experience across the public and private sectors. She brings a unique blend of commercial acumen, corporate strategy expertise, and customer-centric innovation to every leadership challenge. Her career spans executive roles in government, telecommunications, financial services, education, technology, start-ups, and professional services, consistently delivering measurable improvements in P&L performance, stakeholder engagement, and organisational growth.

Joan has led organisations through complex change, driven multimillion-dollar revenue growth, and built high-performing cultures grounded in purpose, data-driven insight, and strong governance. With expertise in customer engagement, sales and marketing, business optimisation, and product innovation, she is known for entering new markets, revitalising underperforming models, and embedding sustainable growth strategies.

As CEO of Macrison, the consultancy she founded and scaled, Joan has advised major clients in both government and industry to transform operations, navigate disruption, and exceed strategic growth targets. She is regarded as a trusted executive advisor, skilled negotiator, and collaborative leader who partners closely with boards, executive teams, and frontline stakeholders to drive enterprise value and long-term success.

Steven Schoeller

Steven Schoeller is a transformational marketing executive with over 20 years of experience driving growth, brand leadership, and commercial success across B2B and B2C markets worldwide. Known for his strategic acumen and modern approach to marketing, he has led high-performing teams across APAC, EMEA, and other global regions, delivering measurable results in fast-evolving industries.

As Director of Marketing APAC and former Head of Global Marketing at SMA Solar Technology, Steven led a 62-person international team across six time zones, spearheading a data-driven, AI-enabled marketing strategy that delivered record sales growth of 79 percent and net income gains of 304 percent in 2023. His leadership helped SMA outperform industry benchmarks, win global brand awards, and build one of the world's most respected clean energy brands.

Previously, at Trina Solar, Steven redefined the company's global identity and digital strategy, contributing to an average annualised growth rate of over 25 percent and a 56.5 percent surge in ANZ volume. He has also driven significant turnarounds and brand uplifts in executive roles at AAM, BP Solar, Sennheiser, and Olympus, demonstrating versatility across renewables, technology, SaaS, manufacturing, and consumer goods. In advisory capacities, he has supported clients across FMCG, QSR, and services.

Steven is recognised for building inclusive, purpose-driven marketing cultures that balance creativity with commercial impact. His leadership style is grounded in trust, empowerment, and adaptability, enabling teams to deliver at pace while staying aligned with business goals. His expertise spans integrated marketing, go-to-market strategy, brand transformation, and demand generation, with a strong track record of aligning marketing to revenue outcomes.