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Cookie Policy

Macrison Last Updated: [4 November 2025]

1. What is a Cookie?

A cookie is a small file stored on your device that tracks information about your visit to our website. They help us understand visitor behaviour to deliver a better user experience and inform our marketing and demand generation strategies.

2. Use of Cookies by Macrison

Macrison uses cookies for two primary purposes:

  • Functional/Necessary Cookies: Essential for the basic operation of the Site, ensuring security, and displaying content correctly.

  • Performance/Analytical Cookies: These are used to collect aggregated, anonymous data on how visitors use the Site, including page views, time spent, and referral sources. We rely on tools like Google Analytics to gather these insights and refine our content.

  • Marketing/Targeting Cookies: Used to measure the effectiveness of our marketing initiatives and deliver relevant insights/content to visitors who may be interested in our Services.

3. Third-Party Cookies

As a strategic consultancy, we integrate third-party tools to enhance our services and client engagement:

  • Google Analytics: For traffic analysis.

  • Mailchimp: For managing leads and distributing insights.

  • Social Media Pixels (e.g., LinkedIn, Facebook): For marketing and audience development.

4. Your Cookie Choices

You have control over your cookie preferences:

  • Browser Controls: You can adjust the settings in your web browser (e.g., Chrome, Safari, Edge) to accept, reject, or delete cookies. Please note that restricting strictly necessary cookies may impact the functionality of our Site.

  • Specific Opt-Outs: You can use industry tools (like the Network Advertising Initiative opt-out tool) to manage your preferences for certain third-party advertising cookies.